Year
2025
Client
SNICKERS
Category
CAMPAIGN
SNICKERS has long owned the hunger territory with the iconic line “You’re Not You When You’re Hungry.” In Brazil, the challenge was to translate that truth through our own cultural codes. The slang “viajou” (spacing out, drifting away) was the perfect hook. To embody this spirit, we brought together three names that resonate with different audiences: Pedro Scooby, famous for his hilarious “trips”; Rayssa Leal, the young Olympic skateboarding phenomenon; and Coringa, one of LOUD’s biggest gaming creators.
Key visuals that merge global Snickers identity with a playful Brazilian twist.
Visual storytelling that exaggerates the absurdity of each “viajou” moment — from Scooby’s spaced-out takes to Rayssa’s skate world and Coringa’s gaming culture.
Graphic elements and typography highlighting the humor and immediacy of the catchphrase “Viajou, né?”
The campaign rolled out through ad films and social content, uniting audiences from surf, street, and gaming under the same hungry truth. By tapping into pop culture icons and everyday contexts, SNICKERS turned “Viajou, né?” into more than a campaign line — it became a cultural phrase that lived across memes, timelines, and daily conversations.
Transform hunger into a relatable, funny, and unmistakably Brazilian narrative. “Viajar” became the metaphor for what happens when you’re hungry — you lose track, act strange, and reality stops making sense. SNICKERS is the fix.
Credits
Client: SNICKERS
Agency: Fbiz
Art Director: Maria Nery
Copywriter: João Pires, Larissa Palomares
Creative Director: Victor Keiti, Filipe Matiazi
Account Management: Juliana Teixeira, Maryane Colombo
Ops & Production Manager: Mariana Apaz, Paulo Setti
Production: LOUD
Talent: Pedro Scooby, Rayssa Leal, Coringa (LOUD)
