Year
2025
Client
SNICKERS
Category
CAMPAIGN
We explored the all-too-familiar “facepalm" moment, when hunger sabotages even your sharpest skills. Gaming is fast, intense, and unforgiving. That’s where SNICKERS steps in: as the cheeky in-game sidekick who saves the day.
Created 3D characters inspired by iconic titles: God of War, Dark Souls, League of Legends, Overwatch, and World of Warcraft. All caught in their “facepalm” moments.
Blended cinematic tension with humor, exaggerating “hungry misplays” to feel both epic and relatable.
Used gamer-savvy copy and irreverent tone, aligned with SNICKERS’ unmistakable voice.
The campaign lived across digital platforms: social, display, and branded content, landing directly with gamers who know the pain of losing their edge mid-match.
Hunger became the inside joke. SNICKERS became the punchline.
Even legendary heroes mess up when they’re hungry. Our idea was simple: hunger makes the mightiest avatars fail in ridiculous ways. SNICKERS jumps in as the cure, bringing back focus and fun.
CREDITS
Creative Director: Filipe Matiazi
Associate Creative Director: Victor Keiti
Art Direction: Daniel Mota, Maria Nery
Copywriting: Allison Noronha, João Pires, Thiago Gabardo
Motion Design: Bruno Reynaldo, Felipe Zanella, Maria Nery
Ops & Production: Mariana Apaz, Paulo Setti
Production Company: Fuze Image (3D), Canja (audio)
