Year
2023
Client
BATUQUE DAS MINAS
Category
BRANDING
Exploring the roots of samba percussion and the role of women within it, I looked into how Batuque das Minas positions itself as more than a percussion group — it’s a statement of presence, empowerment, and cultural disruption. The challenge was clear: break away from the traditional aesthetics of samba drum sections and translate the group’s unapologetic energy into visuals.
Strong, contrasting colors (vibrant purple and intense orange) to claim space in any environment.
Typography in uppercase, expressing impact and presence.
The word “batudas” (instead of “percussionists”), reinforcing ownership and unique identity.
A full set of custom icons and graphic patterns inspired by the instruments, used as textures and visual markers.
Creation of the uniforms worn by the members, turning identity into something lived and performed.
A raw and playful language, with bold slogans such as “É o batuque, respeita c#rai.”
The identity system was applied across digital and physical touchpoints — from social media to events and performances. Visual consistency gave the collective a recognizable face and voice, amplifying its message and presence within and beyond the university scene.
The identity had to be as bold and noisy as the project itself. The guiding idea was to create a visual system that celebrated strength, irreverence, and collectivity
— visuals that don’t blend in, but stand out, just like the group’s sound.
Personal Note
This is not just a design project — it’s a very personal one. I’m part of the collective myself: I sit on the communications board and play with the group. Designing the identity meant not only shaping how others see Batuque das Minas, but also how we, as members, see ourselves.
