SNICKERS | BRANCO

SNICKERS | BRANCO

SNICKERS | BRANCO

Everyone knows the feeling of suddenly freezing and forgetting everything.

In Brazil, we call it “deu branco.” For the launch of SNICKERS White, we turned this universal moment into a playful reminder that a quick bite can save the day.

While the film showed an exaggerated scenario, the campaign extended into social media with relatable, everyday situations that brought the idea closer to people’s lives.

Everyone knows the feeling of suddenly freezing and forgetting everything.

In Brazil, we call it “deu branco.” For the launch of SNICKERS White, we turned this universal moment into a playful reminder that a quick bite can save the day.

While the film showed an exaggerated scenario, the campaign extended into social media with relatable, everyday situations that brought the idea closer to people’s lives.

Everyone knows the feeling of suddenly freezing and forgetting everything.

In Brazil, we call it “deu branco.” For the launch of SNICKERS White, we turned this universal moment into a playful reminder that a quick bite can save the day.

While the film showed an exaggerated scenario, the campaign extended into social media with relatable, everyday situations that brought the idea closer to people’s lives.

Man Smoking
Man Smoking
Man Smoking

Year

2024

Client

SNICKERS

Category

CAMPAIGN / SOCIAL
Research
Research
Research

Explored the cultural expression “deu branco” and how it resonates across different generations in Brazil, linking it to moments of forgetfulness everyone can relate to.

Design
Design
Design

Developed visuals that balanced the exaggerated storytelling of the film with everyday scenarios. Crafted social pieces inspired by daily contexts, bringing the campaign

closer to the audience.

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Man
Man
Development
Development
Development

Brought the concept to life through a mix of film and a strong social presence,

using real-life situations to contrast with the exaggerated narrative of the TV spot.

Man Smoking
Man Smoking
Man Smoking
Concept
Concept
Concept

Positioned SNICKERS White as the snack that saves you when your brain blanks out, turning a moment of failure into humor and connection.


CREDITS


Creative Director: Filipe Matiazi
Associate Creative Director: Victor Keiti
Ops & Production Manager: Mariana Apaz, Paulo Setti
Art Direction: Valentina Lindstron, Maria Nery
Copywriting: Gisah Ramos, Ana Rosa Montagnoli
Production: Vetor Zero (video), CANJA Audio Culture (audio)


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Man
Man

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Bring Me Your Wildest Brief.

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Bring Me Your Wildest Brief.

LET'S TALK IDEAS
LINKEDIN

Bring Me Your Wildest Brief.

LET'S TALK IDEAS
LINKEDIN

Bring Me Your Wildest Brief.

LET'S TALK IDEAS
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