Year
2023
Client
SKY
Category
KEY VISUAL
SKY wanted to reclaim its place as the brand of fun and entertainment. With multiple products like TV, SKY+, and SKY Fibra, the challenge was to create one unifying image. The research phase focused on finding the common thread: positioning SKY as the ultimate hub of entertainment, no matter the screen or platform.
I developed a clean and bold graphic system where each product had its own identity but visually tied back to the same universe. The KV used dynamic shapes, vibrant colors, and structured layouts to balance harmony with individuality. Products weren’t accessories, they were the protagonists within a shared visual narrative.
The key visual was rolled out across SKY’s ecosystem, from digital campaigns to product communication. Each application adapted the KV while maintaining consistency, ensuring that SKY was always recognized as the brand that unites all forms of entertainment under one stage. The photos of people shown here were placeholders for reference, with final production planned to be shot in studio.
The key visual had to be more than a static image. It needed to act as a flexible system that highlighted each product while reinforcing the idea that SKY is a universe of entertainment. The concept was built around screens as portals of fun, connected
under one SKY-branded look.
CREDITS
Creative Director: Filipe Matiazi
Associate Creative Director: Victor Keiti
Art Direction: Maria Nery
Copywriting: Allison Noronha
