SNICKERS | Facepalm
A gaming campaign that turned hunger-induced mistakes into the ultimate boss battle. Through original 3D characters, gamer-native humor and familiar in-game fails, SNICKERS became the power-up behind every comeback.
Client:
SNICKERS
Role:
Art Direction | Visual Concept | 3D Character Direction | AI Image Development
Year:
2024
Recap presents the campaign’s social pieces, 20,000+ interactions and SNICKERS’ biggest campaign in Brazil.
“Faced the boss. Forgot to save the game. / Destroyed the castle. That you must protect. / Used the special. On a wall. "
inside the work __
Context
Even the greatest players make ridiculous mistakes when focus drops. Across every game and genre, the reaction is universal: the facepalm.
Creative move
We translated “You’re not you when you’re hungry” into gaming culture, creating original 3D heroes caught in epic facepalm moments. Each execution transformed familiar player fails into visual punchlines across social, display and branded content.
Impact
The campaign positioned SNICKERS as the gamer’s ultimate power-up, with a flexible visual system designed to work across different genres, formats and platforms.
Gamer-native humor connects the product message to the split-second fails players recognise.
The visual world flexes across genres while keeping the SNICKERS punchline instantly legible.
“Sent the special. Missed the opponent. SNICKERS. Satifies."
“Faced the boss. Forgot to save the game. SNICKERS. Satifies."