Facepalm: the universal gesture of frustration/disappointment/embarrassment.

To connect with gamers, SNICKERS® adopted this visual language to highlight the silly mistakes players make when they're hungry. After all, you're not yourself when you're hungry.

SNICKERS® satisfies your hunger—and is your ultimate teammate against gameplay blunders.

Even the most powerful game characters can make silly mistakes when hunger strikes. And that frustration is perfectly captured by the classic facepalm.

That’s why we created 3D characters inspired by iconic and beloved games like God of War, Dark Souls, League of Legends, Overwatch and World of Warcraft.

YEAR: 2024

‍/ CREATIVE DIRECTOR
FILIPE MATIAZI

/ ASSOC. CREATIVE DIRECTOR
VICTOR KEITI

/ OPS & PRODUCTION MANAGER
MARIANA APAZ, PAULO SETTI

/ ART DIRECTION
DANIEL MOTA, MARIA NERY

/ COPYWRITING
ALLISON NORONHA, JOÃO ROSCA, THIAGO GABARDO

/ CONTENT TEAM
LUCIANO MACCIO

/ MOTION DESIGN
BRUNO REYNALDO, FELIPE ZANELLA, MARIA NERY

/ PRODUCTION COMPANIES
FUZE IMAGE (3D)